At HPTS 2001 I gave a quick seat-of-the-pants talk called We Lose, which argued that database software and research wasn’t targeting the hacker community, and therefore was dooming itself to irrelevance. This thing — which I cooked up in about 10 minutes — still gets me a bunch of feedback. (The talk included a pitch for an easy-to-use dataflow framework that could harness textual data from files, as part of our original Telegraph work. MapReduce anyone?)
This issue is decidedly back on the table as different approaches are being explored for Cloud development platforms. So I gave a similar pitch at CIDR this year, to try and get the data-centric experts to work on the most important piece of the Cloud: the programming model. I’m hoping this time some folks other than us will bite.